Challenge
Conventional rock salt loses effectiveness below 18 °F (−8 °C), and cannot prevent snow/ice from bonding to pavement. This leads to hazardous surfaces and inefficient post-storm cleanup.
Solution Overview
ES Deicing’s products—Ice B’Gone, Ice B’Gone Magic Liquid, and SledgeHammer®—are advanced liquid anti-icers. They are sprayed before a storm, creating a barrier that prevents snow and ice from bonding to the surface.
Real-World Examples
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Shopping Center Parking Lot: A parking lot treated with Ice B’Gone remained clear, while the adjacent Wendy’s lot using only dry salt had compacted snow and ice, showing the failure of untreated rock salt at low temperatures.
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Roadside Comparison: One lane pre-treated with SledgeHammer® had no ice buildup; the untreated lane became dangerously icy.
Results & Benefits
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Can be applied days in advance—no last-minute salting needed;
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Prevents bonding of snow to pavement, making cleanup fast;
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Enhances safety, reduces slips and falls;
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Cuts costs and labor significantly, especially for large commercial properties.
